Privacy Policy
Last updated: 1 June 2026
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.littlemo.studio. We, Little Mo., are the data controller responsible for your personal data. If you have any questions, please contact us at hello@littlemo.studio.
1. Information We Collect
When you visit our site, we automatically collect certain information about your device, including your IP address, browser type, time zone, and cookies installed on your device. We also collect information about the pages you view and how you interact with the site. We refer to this as “Device Information.”
When you place or attempt to place an order, we collect your name, billing and shipping address, payment information, email address, and phone number. We refer to this as “Order Information.”
Together, Device Information and Order Information make up the “Personal Information” referred to in this policy.
2. How We Use Your Information
We use Order Information to fulfil and ship your order, process payments, send order and shipping confirmations, screen for fraud, and respond to customer enquiries. The legal basis for this processing is the performance of a contract between us.
We use Device Information to understand how customers navigate our site and to improve the browsing experience. This processing is based on our legitimate interests in running and improving our business.
We will only send you marketing communications where you have consented to receive them. You can opt out at any time by emailing hello@littlemo.studio.
3. Sharing Your Information
We share your personal data only with the third parties necessary to run our store, fulfil your order, analyse how our site is used, and deliver relevant marketing.
Shopify
We use Shopify to power our online store. You can read more about how Shopify uses your personal information at shopify.com/legal/privacy.
FedEx
We use FedEx to deliver your order. Your name and delivery address are shared with them solely for this purpose. You can read their privacy policy at fedex.com/en-gb/privacy-policy.
Shopify Payments
Payments are processed securely via Shopify Payments. We do not store your card details at any point.
Google Analytics
We use Google Analytics to help us understand how customers use our site — for example, by analysing how visitors browse and interact with our pages, and to assess the performance of our store. You can read more about how Google uses your information at google.com/intl/en/policies/privacy. You can also opt out of Google Analytics at tools.google.com/dlpage/gaoptout.
Pinterest
We use Pinterest for behaviour and targeted marketing. Pinterest collects information about your use of our site on our behalf via a tracking pixel. You may at any time withdraw your consent to prevent your data being stored by updating your preferences directly with Pinterest at help.pinterest.com.
We do not sell, rent, or share your personal data with any third parties for marketing purposes beyond those listed above.
We may disclose your information where required to do so by law, or to protect the rights, property, or safety of Little Mo., our customers, or others.
4. Data Retention
We retain Order Information for 7 years in line with UK tax and legal obligations. Device Information is retained in line with the data retention policies of the analytics tools we use.
You may request deletion of your personal data at any time by emailing hello@littlemo.studio and we will respond within 72 hours.
5. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict how we process your data
- Withdraw consent to marketing at any time
- Lodge a complaint with the ICO (Information Commissioner’s Office) at ico.org.uk
To exercise any of these rights, email hello@littlemo.studio. We will respond within 72 hours.
6. Cookies
Cookies are small text files placed on your device when you visit a website. They help the site function correctly, remember your preferences, and allow us to understand how people use our site. You can manage or disable cookies through your browser settings, though this may affect some functionality.
Strictly necessary cookies
| Cookie | Description |
|---|---|
| _ab | Provided by Shopify. Used in connection with access to the store admin. |
| _orig_referrer | Provided by Shopify. Used in connection with the shopping cart. |
| _secure_session_id | Provided by Shopify. Used in connection with storefront navigation. |
| cart | Provided by Shopify. Used to maintain your shopping cart. |
| cart_sig | Provided by Shopify. Used in connection with checkout. |
| checkout_token | Provided by Shopify. Used in connection with the checkout service. |
| secret | Provided by Shopify. Used in connection with checkout. |
| secure_customer_sig | Provided by Shopify. Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| cookieconsent_status | Remembers your cookie consent preferences. |
Analytics and marketing cookies
| Cookie | Description |
|---|---|
| _shopify_s | Associated with Shopify’s analytics suite. |
| _shopify_sa_t | Associated with Shopify analytics, concerning marketing and referrals. |
| _shopify_uniq | Associated with Shopify’s analytics suite. |
| _shopify_visit | Associated with Shopify’s analytics suite. |
| _shopify_y | Associated with Shopify’s analytics suite. |
| _ga, _gid, _gat | Google Analytics cookies used to understand how visitors use our site. Data is anonymised. To opt out visit tools.google.com/dlpage/gaoptout. |
| _pinterest_ct_ua, _pin_unauth | Pinterest tracking cookies used for behaviour and targeted marketing. To manage your preferences visit help.pinterest.com. |
7. Third-Party Links
Our site may contain links to third-party websites. These sites have their own privacy policies and we accept no responsibility for them. Please review their policies before submitting any personal data.
8. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated date at the top.
9. Contact & Complaints
We take privacy seriously and welcome any questions or concerns. If you believe your data has been handled unfairly or incorrectly, please contact us first at hello@littlemo.studio and we will do our best to resolve the matter promptly. You also have the right to complain directly to the ICO at ico.org.uk.